Campaign in a box

First-Time Buyer Campaign

Meet first-time buyers where they are and turn “someday” into a plan.

3 assets6-minute setupBorrowersFHA

🎨 Your graphic · personalized · 4:5

Download graphic

Auto-branded from your profile. Update it in Brand Profile to re-brand every graphic.

Quick Start

Start here

Don’t want to use everything? Begin with these three.

Social Post · ~2 min

First-Time Buyer: Where to Start

Warm, encouraging intro for buyers who think they’re not ready.

Email · ~3 min

First-Time Buyer Email

Invites a first-time buyer to a no-pressure planning call.

Reel Script · ~2 min

30-Second First-Time Buyer Reel

Talking-head script that lowers the intimidation.

Preview

The whole campaign

Every post, email and reel in the set, made in your brand and checked before anyone approves it.

Before you publish

For licensed mortgage professional use only. Not for consumer distribution. Marketing content is a starting point; you are responsible for compliance with all applicable federal and state advertising regulations and for adding your NMLS number and required disclosures before publishing.

Suggested disclosure: Equal Housing Lender. This is not a commitment to lend. All loans are subject to credit review and approval; rates, terms, and program availability vary and may change. Add your NMLS number and your required state disclosures before publishing.