What we caught

What every piece is checked against

Before anything reaches you, Launch Your Mortgage runs it against your industry’s advertising rules. These are the lines it will not let a draft cross.

• Publishing any piece without the originator's own NMLS number — it is not optional, and this hub cannot supply it
• Publishing a consumer-facing piece without Equal Housing Lender
• Stating, borrowing or inventing an NMLS number, a licensed state, or a sponsoring lender that is not the subscriber's own and current
• Presenting the loan officer as a lender, or as the platform, rather than as themselves
• Trigger terms without the full disclosure they require: a payment amount, a rate figure, an APR, a term length, a fee, or a down-payment percentage — shared content states none of them
• A rate, an APR or a monthly payment in any post, caption, graphic or email built here
• “Rates as low as,” “payments from,” or a rate range framed as an example
• Guaranteed approval, guaranteed rate, guaranteed closing, or “guaranteed” anything
• “Pre-approved” or “pre-qualified” used as a promise of final approval rather than as a first conversation
• “You qualify,” “everyone qualifies,” “instant approval,” or “no credit check”
• A closing time stated as a promise rather than as a typical experience
• “Lowest rate,” “best rate in town,” “we beat any rate,” or any unsubstantiated superlative about rate, cost or speed
• “No closing costs,” “zero fees,” or “free” anything — costs exist and are disclosed at application, not in a post
• Any volume, loan count, ranking, award, rating or client testimonial the subscriber has not supplied and confirmed as current
• Any figure at all that no approved fact in this pack licenses
• Implying government affiliation — official-looking seals, “federal program” framing, or a piece styled as a government notice (MAP Rule)
• Urgency that misstates availability — “rates expire tonight,” “last chance to lock”
• A specific LTV, FICO, DTI or closing time the subscriber cannot support — speak generally and invite a conversation
• A down-payment framing like “one percent down” without the full programme context that makes it true
• “No risk,” “can't lose,” or any promise of an investment return on a property
• Targeting or excluding any protected class in an audience description, a caption, or an image brief
• Describing Launch Your Mortgage, this hub, or its AI inside the subscriber's own marketing — their audience is borrowers and referral partners, not people shopping for marketing software